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Reasons & Benefits of A website?
The benefits will very much depend on the nature
of your business, and the extent to which you choose to embrace the
technology! The internet is an excellent channel for promoting your
business to potential clients anywhere, anytime. All they need is your website
address,
whether from a business
card, an advertisement, letterhead, email or search engines.
It offers a cost effective and convenient means of keeping
in touch with your existing client base and keeping them informed of developments
within your
business. A website will maximize your marketing investment, by
leveraging this versatile and dynamic marketing channel which is the internet. It becomes your virtual shop window enabling
you to compete on equal terms with much larger organizations.
Communicate
using Email...
E-mail is not just an alternative form of communication, it also offers the
potential for much more imaginative material, and the advantage of linking
directly to the internet
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Efficient, interactive channel for communicating with customers and suppliers
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Customers can be kept informed of changes to your business through electronic
newsletters
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Promote your website through e-mail by including a link
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E-letterheads / e-stationery can enhance your image
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COST EFFECTIVE - no postage, printing, envelopes
Establish
your presence in the global market...
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In the virtual world of the internet, your website is the virtual shop
front to your business.
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You can provide your (prospective) clients with up to date information
about you business
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Updates are instantly available to everybody, at a relatively small cost
(no printing or postage)
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No write off costs relating to redundant promotional material
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Visitors can help themselves to information; anytime, anywhere, and as
often as they wish - making them more likely to do so
Market
your business online...
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Reinforce corporate and brand identity. Make your existing investment
in marketing go further
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Advertise services and products
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Collect e-mail addresses and other information through your website
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Conduct market research through your website
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Promotion through targeted direct e-mail campaigns
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Build customer relations through personalized service
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